Well, we are now distributing our 3rd edition of
the Banks Mag.
We are a locally produced mag out of Banks, ID. Loosely based around whitewater kayaking in the summer months, and soon to be covering snowboarding, skiing, skateboarding, etc. for the winter months. Any how, for the late summer 2008 edition, we were recruited by Immersion research to design an ad. Mike McKee inspired the idea for the ad (and also got Immersion Research on board as one of our advertisers). "How about a photo of what we do every day: hitchhike to paddle the North Fork Payette?" So here is the process we went about getting the photos for the ad.
Yes McKee, we are gonna need our paddles.
Luckily our boss, Phil White, at Bear Valley River Co., let us borrow his truck. Also his girlfriend, Wendy, let us borrow a bale of hay. We had our fellow employee, Shane, drive us up to go kayaking.
Now of course if we wanted it to look like were going kayaking we decided to really go kayaking. So, I thought it would be a good idea to get some shots on the way up. I also thought it would be a good idea to stand up in the back of the truck while we were ripping up Hwy 55. Mike, Melissa and Preston thought it wasn't a good idea but they did think it was funny.
The temperature read about 105° F on the stick this particular day and we hadn't brought any water for our mid-day shoot in the blazing sun. Everyone did really well, despite the miserable heat, dehydration and the seemingly ridiculous directions from the photographer (me).
So here it is: the final ad. With the creative guidance of McKee, I was able to come up with this tag line: "Gear for the rich and famous."
I think that kind of sums up our lifestyle.
A Big thanks also goes out to Roger from
Immersion Research for helping to support the Banks Mag.
Check out more photos at
endlessorbit.smugmug.com, and videos at
liverad.net!
